Alternatives to email for call center staff. A significant percentage of LaSer UK’s staff are based in call centers and do not have access to email.
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Business Communication
Case Studies
CASE STUDY (20 Marks)
Alternatives to email for call center
staff. A significant percentage of LaSer UK’s staff are based in call centers
and do not have access to email. Prior to the use of the SnapComms
communications channels, internal communications consisted of supervisors dropping
photocopied information onto employee’s desks and using team meetings for
information updates. Internal communications were paper based, time consuming
and resource heavy. Effective alternatives to email and paper based internal communications
were required. Fast message cut through for urgent messages. There were no
effective and fast call center communications channels for urgent messages such
as system outage notifications, business announcements and fraud alerts. Communications
channels to raise awareness without interruption. LaSer UK were looking for
channels to communicate less urgent messages to call center staff in ways that
didn’t interrupt them whilst they were on calls. Targeted internal
communications. LaSer UK employ a range of staff types in different locations
(Belfast, Solihull and remote workers). It was important to be able to target internal
communications to particular staff groupings. Increased leadership
communications. The internal communications team wanted to find new and effective
channels for leadership communication. Increased employee feedback channels.
Other than a 2 year staff survey and a paper based feedback scheme LaSer UK had
limited channels for employee feedback. LaSer UK wanted to implement a staff
feedback system that provided quick snap shots of the business and gave
employees the means to provide more regular feedback. The SnapComms call center
communications system has allowed LaSer UK to meet its internal communications objectives
using alternatives to email such as; desktop alert messages, scrolling desktop
newsfeeds, interactive screensaver messages and pop-up staff surveys. Messages
can be easily targeted to specified groups of staff which allow the LaSer UK
team to customize messages to suit different types of staff in any location.
Answer
the following question.
Q1.
Give an overview of the case.
Q2.
How the SnapComms call center communications system has met internal
communications objectives using alternatives to email? Discuss.
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Answer Sheet of this Question paper
Contact us at
M: 7019944355
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