Anand Enterprises is broadly diversified company with presence in a variety of sectors such as cement, textile, chemicals


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Project Management

CASE STUDY (20 Marks)

Anand Enterprises is broadly diversified company with presence in a variety of sectors such as cement, textile, chemicals. After a thorough review of various capital projects undertaken in the last 5 years the executive committee of Anand Enterprises felt that the
quality of market and demand analysis of most of the projects was somewhat patchy. As a marketing analyst you have been invited by Arvind Swami, the managing director of Anand Enterprise, to do a seminar on market and demand analysis for the business heads of the company. Among other things, he wants you to address the following issues.

Answer the following question.

Q1. How should one evaluate secondary information?

Q2. What are the sources of undertainities in demand?

Q3. Discuss the steps in a sample survey?

Q4. Briefly describe the various methods of demand forecasting?

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