Dedicated Message Administrators - While IT has total access to SnapComms and can communicate with staff in both hospitals and issue emergency
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Business Communication
CASE STUDY (20 Marks)
Dedicated Message Administrators -
While IT has total access to SnapComms and can communicate with staff in both
hospitals and issue emergency or back-up communications, they have also set up
different administrators with varying levels of authority that can create and
send desktop messages for PCs located in their own department or hospital.
Message targeting based on Active Directory settings - The QHN team have
created groups in the SnapComms database using Active Directory in order to
expedite the communication of emergency events and administrative updates.
Technical Services’ approach has been to empower the different administration
and clinical areas of the hospital and provide them with training, reports and
templates and give them access to use SnapComms as they saw fit. Ghasemi
explains, “We provide a tool for them and how they use it and what they use it
for is based on their need.” SnapComms messages now preferred over e-mail -
SnapComms messages are preferred by Queens Health Network staff over emails.
Ghasemi says that, “Especially the administration thinks it is an effective way
of communicating with the rest of the population.” No surprises - Ghasemi is
pragmatic when considering the benefits of using SnapComms in an Hospital
environment. He says, “It hasn’t surprised us in a bad way. I expected this
tool to be very effective and it is.” Speed and targeting of hospital communications-
The ability to target messages to certain groups of staff or clinical
applications has had significant advantages and when a system goes down
unexpectedly time is of the essence. “One of the major benefits of this system
is real-time.” Ghasemi says that, “You have a lot of control over when, who and
how to send these messages to.
Answer
the following question.
Q1.
What are the Key Features of SnapComms that Benefit QHN? Discuss.
Q2.
Give an overview of the case.
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