Honed communication skills enable a business owner as well as employees to convey messages effectively.
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Business Communication
CASE STUDY (20 Marks)
Honed communication skills enable a
business owner as well as employees to convey messages effectively. Whether it
is a memo, a meeting or a telephone call, effective communication is required
for a business to operate smoothly. The guidelines for effective communication
are simple: present a clear message and say it as quickly and concisely as
possible. The message recipient should not have to puzzle to discern the
intended meaning of the message. Business communication is the relaying of
information between two or more people or groups. Communication can take several
forms: verbal, electronic, written and nonverbal. For communication to be
effective, the sender must convey a clear message regardless of the vehicle
used. On the flip side, the receiver must acknowledge that he heard and
understood the sender's message. Without communication, conducting business
would become a challenge for all involved. Employees would be clueless as to
what is expected of them, businesses could not reach customers, and customers
would not know from whom to buy. Employers would have no way to convey
practices, procedures and rules to their employees. Business as we know it
could not exist in such an environment. There are several types of
communication, and all are necessary for a business to function properly.
Verbal communication is the relaying of information via face-to-face or
telephone discussion between two or more people. Written communication includes
letters, memos, e-mail and manuals. Electronic communication includes e-mail, instant
messaging, and other types of online communication. Nonverbal communication is
the conveyance of a message without speaking, and includes gestures such as
nodding, shaking your head and other types of body language. It is important to
ensure that whichever mode of communication is used, the message is clear,
conveys the proper level of importance and is delivered with an even and
respectful tone. Effective business communication gets to the point, avoids
jargon and is presented with the intended recipient in mind. For example, do
not use three sentences to say what could be said in one. The message, if
written, should sound as if the sender is speaking directly to the reader and
should not be used as a vehicle to show off your vocabulary. For all communication
methods, the use of examples is an effective way to convey a point. Nonverbal
communication should match the message delivered with the verbal or written
communication. A non-verbal cue can cause the message to be unclear or can even
contradict the message. For example, if a manager tells his employees he has an
open door policy but while doing so folds his arms and frowns, what the manager
is actually conveying, perhaps subconsciously, is that he does not want to be
bothered with his employees' problems.
Answer
the following question.
Q1.
What is “non-verbal cue’ Explain.
Q2.
What is the significance of communication in business? Discuss.
Q3.
What are honed communication skills? Debate.
Q4.
What is business communication? Define.
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