“I expect all the managers in my department to act in complete rationality in every decision they make,” declared Mr sen, Vice President for the marketing of the Apex Tea Company


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Principles and Practice of Management

Case (20 Marks)
“I expect all the managers in my department to act in complete rationality in every decision they make,” declared Mr sen, Vice President for the marketing of the Apex Tea Company. “Every one of us, no matter what his or her position, is hired to be a professional rationalist and I expect all of us not only to know what they are doing and why, but to be right in their decisions. I know that someone has said that a good manager needs only to be right in more than half of his or her decisions. But that is not good enough for me. I would agree that you may be excused for occasionally making a mistake, especially if it is a matter beyond your control, but I can never excuse you for not acting rationally.” “I agree with your idea, Mr Sen,” said Mr Baruah, his Advertising
Manager, “and I would always try to be rational and logical in my decisions. But would you mind helping me be sure if this by explaining just what ‘acting rationally’ is?”

Answer the following question.

Q1. Explain how the Vice-President of marketing might describe what is involved in making rational decisions.

Q2. If Baruah (Advertising Manager) then declares that there is no way he can be completely rational, what would you suggest as a reply?

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