India is a giant market. An estimated 300 million people belong to what is called the middle-class.
Need Answer Sheet of this Question paper
Contact us at
M: 7019944355
International Business
Case Studies
CASE STUDY (20 Marks)
India is a giant market. An estimated
300 million people belong to what is called the middle-class. ‘Capitalism
Consumerism’ is a characteristic of this category. Another 700 million
consumers exist in rural India. Each of the above segments makes for bigger population
than the rest of the world, except China. Irrespective of what some
commentators have said, Indian firms are successfully competing across entire
value-chains spanning sectors. With more millionaires living in rural areas
than in urban, companies are realizing the existence of huge untapped market.
Appropriately several banking, FMCG, healthcare, automobile, consumer durable companies
have launched innovative strategies and products tailored for them. Among these
are the Unilevers, ITC, ICICI Bank, State Bank of India, P&G, LG, Samsung,
Hero Honda, Maruti Suzuki, Tata Motors, etc. The transformation in India in the
early years of the 21st century is remarkable! Wherever one goes, in remote
villages or urban townships, one can see thousands of self employed young men
and women trying to learn more of the new skills for employability in
modern-day complex businesses.
Answer
the following question.
Q1.
What do you understand by the term ‘Consumerism?’ Explain its significance in
the context of international trade.
Q2.Keeping
in view the rate at which the Indian economy is growing, Indian MNCs should
concentrate on consolidating their operations at home instead of thinking of
expanding in foreign markets. What are your views in this regard?
Need Answer Sheet of this Question paper
Contact us at
M: 7019944355
Comments
Post a Comment