Several years ago, Brittany Brown completed a major undertaking. As a young, ambitious public-affairs professional,
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Business Communication
CASE STUDY (20 MARKS)
Several years ago, Brittany Brown
completed a major undertaking. As a young, ambitious public-affairs
professional, she took it upon herself in 2008 to learn how to develop a
strategic communications plan for her employer, the Norfolk, Va., district of
the U.S. Army Corps of Engineers. “It was all on-the-job training, ” says
Brown, now 29. “I was learning as I was going.” Though happy with the results,
Brown knew she needed further instruction to take her business writing skills
to the next level. So she enrolled in a strategic communications class in 2010
at Georgetown University’s Center for Continuing and Professional Education
(202-687- 7000). “That course really solidified some of the things I had
learned and helped to strengthen my skills, ” she says. “And it impacted my
career in a positive manner for sure.” She now works on the marketing, branding
and communications team at NPR, and she’s back at Georgetown teaching writing
for social media. In today’s era of hash tag-heavy tweets, abbreviation-filled
texts and quickly dashed-off emails, you might not think it matters if your
written communications have lots of typos and no punctuation. But in the
business world, good writing still counts. The way you come across on paper or
on the computer screen can impact everything from landing a job to securing a
promotion. “We all make assumptions, ” says Anna Mauldin, product manager in
the leadership and development division at Management Concepts (888-545-8577),
which offers courses on business writing, grammar and other topics at its
downtown D.C. and Tysons Corner locations. “Poor writing could lead people to
believe that you don’t have attention to detail or to question your competence
or ability to do a job.” It can also hold you back in your career. “You can
make it to a certain level without having great communication skills, ” says
David Lipscomb, interim director of Georgetown’s Writing Center and assistant professor
of teaching at Georgetown, who taught the course Brown took. “But you certainly
cannot make it to top management without being a good communicator.” If you get
tripped up by things like using the passive voice or organizing your ideas,
there are lots of writing courses out there that can help. They range from
daylong sessions to longer certificate programs offered via open enrollment.
You can also find custom classes for specific workplaces. (See sidebar for some
examples.) In them, students might cover how to use a comma, how to structure a
report or how to write concisely.
Answer
the following question.
Q1.
How the Business communication, report writing skills can be enhanced? Give
your comments.
Q2.
Give an overview of the case.
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