Sunder singh had studied only up to high school. He was now 32 years of age, lived alone in a rented room, and worked together eight hour shift at on e petrol pump,
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Organizational Behaviour
Case (20 Marks)
Sunder singh had studied only up to
high school. He was now 32 years of age, lived alone in a rented room, and
worked together eight hour shift at on e petrol pump, then went to the other
one for another eight hour shift. He had a girlfriend and was planning to marry.
One day when he returned to work, he got a note from his girlfriend that she
was getting married to someone else and he need not bother her. This was a
terrible shock to sunder singh and he fell apart. He stopped going to work,
spent sleepless nights, and was very depressed. After a month, he was running
low on his savings and approached his earlier employers to get back his job,
but they would not give him a second chance. He had to quit his rented room,
and sold the few things that he had. He would do some odd jobs at the railway
station or the bus terminus. One day, nearly two years ago, he was very hungry
and did not have any money and saw a young man selling newspapers. He asked him
what he was selling and he told him about Guzara(an independent, non profit, independent
newspaper sold by the homeless and economically disadvantaged men and women of
this metro city). Sunder singh approached the office and started selling the
newspaper. He did not make lot of money, but was good at saving it. He started
saving money for a warm jacket for next winter. He was reasonably happy; he had
money to buy food, and no longer homeless and shared a room with two others.
One day, with his savings he bought a pair of second hand Nike shoes from the
flea market. Sunder singh is not unique among low income consumers, especially
in large cities, in wanting and buying Nike shoes. Some experts believe that low
income consumers too want the same products and service that other consumer
wants. The working poor are forced to spend a disproportionate percent of their
income on food, housing, utilities and health care. They solely rely on public
transportation, spend very little on entertainment of any kind, and have no
security of any kind. Their fight is mainly for day-to-day survival.
Answer
the following question.
Q1.
What are the features of low income consumers?
Q2.
How would you differentiate a low income consumers and high income consumers?
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