The case discusses the disaster management programs at the leading logistics company, DHL
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Essential of Management
CASE STUDY (20 Marks)
The case discusses the disaster
management programs at the leading logistics company, DHL. Over the years DHL
had gained considerable expertise in disaster management and recovery, as it
was crucial to maintain business continuity. The company wanted to leverage the
experience it gained in providing service to the customers during emergency for
humanitarian causes. DHL joined an initiative of World Economic Forum, Disaster
Resource Network (DRN). Several companies from different industries were a part
of the DRN and they set up Airport Emergency Team (AET) with the aim of
relieving airports of congestion and ensure smooth flow of relief material in
disaster affected areas. AET was actively involved in several efforts during
Tsunami, South Asia earthquake etc. In Dec, 2005, DHL entered into a
partnership with United Nations to establish three teams comprising of
employees from DHL at strategically important airports. These teams known as
Disaster response Team (DRT) were ready to be deployed in disaster affected areas.
Answer
the following question.
Q1.
Evaluate how companies can play their parts in the betterment of the society?
Q2.
Analyze DHL’S disaster management programs.
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