The Indian watch industry was in a state of flux and market leader 'Titan' had to gear up its marketing strategies to retain its brand positioning


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Marketing Management

CASE STUDY (20 Marks)
The Indian watch industry was in a state of flux and market leader 'Titan' had to gear up its marketing strategies to retain its brand positioning. Titan as a brand had established itself for its style and choice of design. Titan's clear segmentation strategy had served it well and the challenge Titan faced was to combat the onslaught of popular international brands like Rado and Rolex. Would Titan be able to match up by leveraging on its brand equity?

Answer the following question.

Q1. State the challenges faced by an Indian watch brand due to the entry of foreign players

Q2. Analyze the impact of brand equity for market sustenance.

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