The Pre-OD Scenario: Our Strengths and Areas of Concern In the years 1990-91 XYZ had grown into the largest Indian
Need Answer Sheet of this Question paper
Contact us at
M: 7019944355
Organizational Behaviour
Case Studies
Introduction: XYZ -An Organizational
Perspective (20 Marks)
The Pre-OD Scenario: Our Strengths and
Areas of Concern In the years 1990-91 XYZ had grown into the largest Indian HARDWARE
company with revenues of over Rs. 1100 crores and racing towards achieving its
vision of being global top ten. As pioneers in the industry, XYZ’s strengths
included on time delivery, premier position in the industry in terms of
revenues, focus on training programs, quality initiatives, use of good
technical tools and procedures and encouragement of individual excellence in performance.
However, XYZ’s was also, at that point in time, grappling with a few areas of
concern with regard to its operational paradigm. Mounting revenue pressures:
The pressure to retain its strong premier position led the organization to tend
towards short term revenues, and relatively lesser efforts were being put into
medium and long term markets and activities (such as products and building up
knowledge). Though XYZ’s built relationships with individual customers,
Relationship Managers largely tended to focus on obtaining short-term projects
– there was lesser investment on aligning to long-term objectives of customers.
The approach, by and large, was of reactive project management and we were yet
to espouse the approach of architecting proactive solutions for the customer.
Selectivity in projects: There was a tangible tension at, XYZ’s between
generating revenues and organizing strategically, on basis of technology and
business areas, impacting selectivity in projects accepted. Pressures from
customers on schedules was resulting in faster delivery and hence, snowballing
into further pressure on future schedules. Focus on specialization: There was diffusion
of expertise and we were yet to focus on building strategic expertise in
individual centers. Employees were rotated across domains and skills in the
interest of learn ability as well as for meeting requirements. In a sense,
there was heightened focus on Voice of the Customer, in comparison to the Voice
of Employee. Efforts on Experimentation & Innovation: The management at
XYZ’s felt that by and large, employees tended to go straight by the book.
Though Dr. De Bono’s techniques were introduced and employees trained on these
techniques to encourage innovation, there was a need to scale up on perceived
rewards for experimentation. Rewards and Recognitions: The reward structure at
XYZ’s was, at this point in time, primarily focused on individual performance and
we were yet to explore the institutionalization of team based rewards at the
organizational level. Inter group co-ordination & knowledge sharing:
Sharing of knowledge was very centre-oriented, and although, informally, best
practices spread by interaction and word of mouth, we were yet to evolve a
formal system which would capture these for ease of replication across projects.
Multiple centers and multiple projects within the same centre ended up
resolving the same sort of issues, resulting in avoidable rework. Branding and
PR: Image building endeavors were not yet an area of focus and, in a subtle
way, this affected the sense of pride of employees. Among educational
institutions, this meant greater difficulty in terms of attracting quality
talent, which further aggravated stress among the few key performers in the
organization. By the year 2002, management felt the conscious need to bring in
changes in our 3 | P a g e approach to the aforementioned areas, in order to
align more closely with the customer, business and market requirements at an
organizational level.
Answer
the following question.
Q1.
List the various reasons in Organization xyz , which lead to its development?
Q2.
If the organization had not invested in its employee, would they have
developed?
Q3.
Site few examples of Indian companies, similar to XYZ mentioned above?
Q4.
What would have been the drawback of the XYZ Company prior to 1991?
Need Answer Sheet of this Question paper
Contact us at
M: 7019944355
Comments
Post a Comment