The reality of crisis communication today is complex and contradictory.


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Business Communication

CASE STUDY (20 MARKS)
The reality of crisis communication today is complex and contradictory. The speed at which consumers generate information about organizations is surpassing the speed by which public relations practitioners can monitor and verify the validity of such content, in order to respond before, during, and after a crisis incident. Because social media users can instantaneously create visual and textual dialogue with an organization, there is a corresponding expectation that organizations should respond just as quickly throughout all phases of a crisis incident. But taking the time to verify information and craft appropriate and effective responses is necessary to avoid legal issues and other complications. This dynamic has several implications for: As organizations grapple with these new directions, employees and consumers will need to learn how to accept uncertainty and ambiguity, and remain calm, patient and good humored.

Answer the following question.

Q1. How often organizations need to communicate with stakeholders

Q2. How organizations can manage their online reputations?



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