This case is about Hari Krishna Exports, a diamond and jewelry export and manufacturing company based in Surat (Gujarat, India).
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Human Resource Management
CASE STUDY (20 Marks)
This case is about Hari Krishna
Exports, a diamond and jewelry export and manufacturing company based in Surat
(Gujarat, India). Hari Krishna Exports was set up in the year 1992 by Savji
Dholakia. His brothers later joined him in the business and in the first year itself
the company achieved an annual turnover of Rs 10 million. After that, there was
no looking back for the company. Its performance kept improving and it made its
presence felt not only in India but in over 35 other countries to which it
exported diamonds. On October 21, 2014, the Chairman of Hari Krishna Exports,
Savji Dholakia, announced a bonus worth Rs 500 million to 1,268 employees who
had contributed to the tremendous growth of the company. The bonus included
Fiat Punto cars for 491 employees, jewelry for 570 employees, and part-payment
(company contribution) for flats for 207 employees. The company adopted an
employee-centric approach, providing the employees and their families with
various benefits. Hari Krishna Exports started a 'loyalty program' under which
employees who were loyal to the company and contributed to its growth were
given special recognitions. These recognitions were not limited to any specific
class or position of workers; rather, it covered managers, artisans, and even
cleaning staff. This kind of approach helped the company not only to retain
employees but also to excel in the business.
Answer
the following question.
Q1.
Give an overview of the case..
Q2.
Give the salient features of employee-centric approach of the company and its
impact on the performance.
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